Proud Phuket is a luxury boutique hotel located at the peaceful and tranquil Naiyang on the northwestern coast of the island. Its design is typical of traditional Phuket architecture but with an imaginative modern twist.
Phuket’s culture and nature are highlighted subtly throughout the hotel, from hints of the Gardenia flower through to the turtles known to hatch on our magnificent Andaman coast.
Discover the true pride of Phuket and enjoy an authenticexperience only to be found at Proud Phuket.
There is a story behind “Proud Phuket”, and it is that of the childhoods of three children who have been taught to love and sustain the nature and culture of their homeland and to love and care for one another, to be modest and sufficient with what they have and to share with each other.
Their love for nature includes Phuket’s pristine white sand beaches and the crystal clear, turquoise blue waters of the Andaman Sea, the trees that provide shade and are the natural colour of life.
And the Phuket Gardenia flower with its yellowish-white colour in the morning and golden yellow colour in the evening, and which emits an unforgettable, refreshing light scent more natural than any perfume. The soft feel of this plant’s branches, flowers and leaves are a true representation of the delicate combination of humanity and nature.